The ad is compelling.
A surfer rides a blue wave, seen from below in crystal clear reflection. The Apple Watch on his left arm cuts through the surf, elegant, sparkling ripples trailing behind. Suddenly, it breaks the surface, and the screen lights up, announcing an incoming call.
Let’s face it, shall we? We are always connected. We are always wired in. We are always on.
We have become a world of interconnected people, ...
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